Hi, I shape products that people love
UX Designer with a 20-year track record in applying effective UX design methods and processes to drive successful product outcomes. Skilled in prototyping, user research, and interaction design, I bring a deep understanding of user-centered design principles to create intuitive and impactful user experiences.
HOW I MAKE IT HAPPEN
UX Audit & Research
I specialize in conducting UX audits and research, aligning user needs with business goals for impactful experiences.
Design
UX conceptualization through brainstorming and prototyping and transforming ideas into innovative and intuitive design concepts.
Test
​UX testing to ensure the usability of products, gathering valuable feedback and drive continuous optimization.
Measure
Analysis after release of product to measure target and user goal achievement.
The CORE IS R.T.G.C & T
ROLE
who
TASK
what
why
GOAL
CONTEXT
where
TECH
feasibility
Selected Works
TELECOM
Leading telecom company from USA provides self help and repair trouble shooting options for residential and and small business customers using Nokia SSC Web Platform. SSC primarily built with desktop / laptop usage in mind.
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Business Context
Century Link provides self help and repair trouble shooting options for residential and and small business customers using Nokia SSC Web Platform. SSC primarily built with desktop / laptop usage in mind.
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Design Challenge
Ensure meaningful and positive customer experience in SSC so that it becomes a preferred channel for customers to solve their repair problems for the services and products from Lumen.
ELECTRONICS
Leading electronic appliances company.
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Business Context
The project is to transition the SCAR application from a legacy system to a new technology platform, enhancing efficiency and functionality.
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Design Challenge
The original interface was cluttered and unintuitive, leading to a steep learning curve for new users and inefficiencies for existing ones . The outdated user experience is revamped using modern design patterns, making it more intuitive and productive for all users while reducing the learning curve for newcomers.
FRIEGHT MNAGEMENT SOLUTION
Problem Statement
Design a digital experience and leverage blockchain to help various stakeholders involved in freight forwarding process to allow easy coordination of documents on a shared distributed ledger.
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Design Challenge
Understand business and domain issues faced by the industry. Create solution that is easy to use that will make users efficient and improvce customer experience.
CAR MANUFACTURING COMPANY
Business Statement
API - Application Programming Interface is a software that allows two applications to talk to each other. The company API portal provides APIs to its internal employees to develop applications that meets is business needs. The portal provides APIs for internal as well as external users.
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Design Statement
The goal of the project was to improve the existing API portal and make it more user-friendly. The project required the collaboration of a team of UX/UI designers, business analysts and technical experts. They had to redesign the portal's interface, functionality and documentation to meet the needs and expectations of the API consumers.
ORCA - KYC Solution
Problem Statement
The KYC process is a lengthy process for the stakeholders. The users had to refer to multiple documents to to collect and produce reports. The existing legacy system has a accuracy rate of 30%.
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Design Challenge
The users cannot gather data for multiple clients at one time.
Impacts productivity of users for manual work. Meet users requirements that creates efficiency for users and improve the usability of the application using new age technology stack. Correct the workflow of the system.
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