With a rich 20-year journey in the IT industry, I've spent a significant decade seamlessly navigating UI/UX development before fully immersing myself in pure UX design. While this journey began a decade ago, my roots delve even deeper into the UI/UX domain. Now, you might be wondering why I chose a career in design. Well, the answer is simple: I thrive on exceeding client expectations. That was just the beginning though. As time went on, I discovered the art of blending client expectations (the business side of things) with user expectations (their needs and desires). And you know what? I found immense joy in creating applications that not only satisfy users' needs but also help my clients achieve their business goals. It's delivering value and achieving success for all parties involved.